Have you been properly maintaining your social media presence? If not, now may be the time to start.
A new report by digital advertising and analytics firm Adlucent found that 39 percent of respondents made purchasing decisions based on social media posts and advertisements—higher than in previous years.… Read More
You may have heard the word “webrooming” buzzing through the retail industry lately. But if you still don’t know what it means, you aren’t alone. Unlike showrooming, where consumers shopping in a store look online for more info — or more competitive prices — on a product, recent studies suggest that the newest trend among shoppers is to gather web intelligence before heading to the nearest shop to make their purchase.… Read More