The National Retail Federation released its Valentine’s Day 2014 shopping forecast last week, predicting total spending to reach $17.3 billion. The average person is expected to spend $133.91 on the holiday this year, up slightly from $130.97 last year.

The NRF has also said that consumers will be “frugal with their budgets,” underscoring the importance of strategic promotions and deals this Valentine’s Day.Read More

MARKETING CHOPS: Novilhos’ Valentine’s Day marketing approach has meat

MARKETING CHOPS: Novilhos’ Valentine’s Day marketing approach has meat

The marketing team at Novilhos Brazilian Steakhouse has an appetite for cross promotions this Valentine’s Day, and the approach is serving up short-tail and long-tail business benefits for the Kimco tenant. Not only are diners from around the Bellevue, Wash., area jumping to reserve tables for Feb.… Read More