We’ve been witnessing the disruption that technology has been having on retail, but what was once something that created anxiety is now creating tremendous opportunity, and retailers are now actively embracing these opportunities. Just last quarter, Macy’s invested billions of dollars toward a new effort that, in part, encourages shoppers to use their mobile device to search for and purchase apparel in its stores, while others have turned to virtual reality to create a next generation retail experience.… Read More

Bluetooth-enabled Beacons are becoming increasingly popular. According to a study by marketing firm inMarket, 20 percent of millennial-aged women have used a beacon-enabled app in the past month, and that figure jumps to 38 percent for millennial-aged moms. This number will only continue to grow.… Read More

On our blog, we aim to feature new technologies and tools that retailers can adapt for their own operations to help increase foot traffic and improve profitability. Next up, we spoke with Tom Klein, CEO of Digital Scientists, to get the background on Rately.… Read More

People everywhere have come to expect personal, high-quality shopping experiences when visiting brick-and-mortar stores in today’s modern world. What began with simple self-checkout stations has blossomed with the availability of burgeoning technology to include things like checking inventory via mobile apps, and smart mirrors in dressing rooms allowing customers to virtually try on different clothes — at the end of the day, it’s all about convenience.… Read More