Starbucks isn’t just known for its killer cup of joe, but its distinctive interior ambiance which sparked a new coffee shop craze across the country and helped turn the company into a household name.

Still, even as one the most iconic brands in the world, Starbucks has been challenged to rethink the store model that once worked so seamlessly and naturally for its customers, and come up with fresh and novel ways to bridge the gap between its brick-and-mortar services and consumers’ new digital demands.… Read More