Starbucks isn’t just known for its killer cup of joe, but its distinctive interior ambiance which sparked a new coffee shop craze across the country and helped turn the company into a household name.

Still, even as one the most iconic brands in the world, Starbucks has been challenged to rethink the store model that once worked so seamlessly and naturally for its customers, and come up with fresh and novel ways to bridge the gap between its brick-and-mortar services and consumers’ new digital demands.… Read More

The saying “there’s an app for that” has never rang truer than in today’s app-overloaded environment. Retailers are faced with thousands of mobile tools promising to provide the next big thing in business and entertainment, but it’s hard to distinguish the apps of value from the flops.… Read More

This Valentine’s Day the average romantic is expected to spend $142.31 on flowers, jewelry, apparel, candy, and more for their sweetheart, up nearly $10 from $133.91 last year, according to The National Retail Federation’s Valentine’s Day Consumer Spending Survey. This year’s findings also revealed that total spending is expected to reach an all-time survey high of $18.9 billion in 2015.… Read More

Social media marketing has grown in leaps and bounds over the past several years, and it can be easy for small shop owners to feel like they’re struggling to keep up with the advancements. Small shop owners often have strict budgets that afford little room to experiment with all encompassing social media strategies and other efforts where risk might seem high and reward is unclear.… Read More

Today, retail and real estate marketers are faced with managing everything from small advertising buys to big data. Advanced technologies like mobile payment system Apple Pay continue to emerge, complicating integrated marketing approaches, and new social networks sneak up every month, forcing marketers to spread their bandwidth even thinner.… Read More