Whether it’s word of mouth, social media initiatives, or creative events, marketing a shopping center can go a long way in helping to build awareness and drive foot traffic for local retailers. To share with us some of the more imaginative ways centers in our portfolio are attracting shoppers and fostering community initiatives, Ana Lewis of Co-Op Web, Inc.Read More

Never before has it been so difficult to create a perfect marketing mix. It seems like every day new studies and reports are being released about the hottest new products that are flying off the shelves, how to integrate Big Data into your advertising efforts, or what the best social platforms are for reaching consumer audiences.… Read More