On-the-go dining is notoriously associated with unhealthy habits and pre-prepared foods; this spurred the founders of Café Zupas, two professionals frequently on the road, to create their fresh, house-made, fast causal food chain. Originating in Utah, and since spreading up through the Midwest, Café Zupas has given a healthy twist to the soup and sandwich fast eatery concept.… Read More

Consumers are interacting with their favorite brands differently than ever before. Have a customer service complaint? Write a tweet. See a fun fashion trend? Like it on Instagram. Want to order food? There’s an app—and an emoji!—for that.

But what central theme ties these actions together?… Read More