Getting customers through the door is half the battle. So what are businesses doing to attract customers to their shops? A recent trend shows retail chains hosting events to entice customers and boost sales. These in-store events vary by store and brand but they all have the same goal in mind–get the consumer in the store and keep them there.… Read More

It’s that time of year again when consumers start dusting off their backpacks, their notebooks, and their wallets. Last year, total back-to-school shopping spending reached $72.5 billion, with approximately $8.6 billion cashed in at family clothing stores in the month of August alone.… Read More

The spring will finally get a bit greener next week as retailers and spirited revelers alike gear up for the St. Patrick’s Day holiday. According to the National Retail Foundation, consumers are expected to spend $4.8 billion on St. Patrick’s Day in 2014, with millennials responsible for much of the feting.… Read More