On our blog, we aim to feature new technologies and tools that retailers can adapt for their own operations to help increase foot traffic and improve profitability. Next up, we spoke with Tom Klein, CEO of Digital Scientists, to get the background on Rately.… Read More

Earlier this year, Google made an announcement that the company was developing a new extension for AdWords that shows how Google ads can drive shoppers to brick-and-mortar locations. The new feature, called Store Visits, will now be part of Google’s Estimated Total Conversions (ETC) service.… Read More

Never before has it been so difficult to create a perfect marketing mix. It seems like every day new studies and reports are being released about the hottest new products that are flying off the shelves, how to integrate Big Data into your advertising efforts, or what the best social platforms are for reaching consumer audiences.… Read More