Consumers are interacting with their favorite brands differently than ever before. Have a customer service complaint? Write a tweet. See a fun fashion trend? Like it on Instagram. Want to order food? There’s an app—and an emoji!—for that.

But what central theme ties these actions together?… Read More

Perhaps no generation since the baby boomers has been discussed more than millennials. This demographic, which spans people born from 1982 through 2004, came of age at a watershed moment in how we live our daily lives: the rise of the Internet, mobile technology, and the tech revolution they brought with it.… Read More