Consumers are interacting with their favorite brands differently than ever before. Have a customer service complaint? Write a tweet. See a fun fashion trend? Like it on Instagram. Want to order food? There’s an app—and an emoji!—for that.

But what central theme ties these actions together?… Read More

We’ve been witnessing the disruption that technology has been having on retail, but what was once something that created anxiety is now creating tremendous opportunity, and retailers are now actively embracing these opportunities. Just last quarter, Macy’s invested billions of dollars toward a new effort that, in part, encourages shoppers to use their mobile device to search for and purchase apparel in its stores, while others have turned to virtual reality to create a next generation retail experience.… Read More