People everywhere have come to expect personal, high-quality shopping experiences when visiting brick-and-mortar stores in today’s modern world. What began with simple self-checkout stations has blossomed with the availability of burgeoning technology to include things like checking inventory via mobile apps, and smart mirrors in dressing rooms allowing customers to virtually try on different clothes — at the end of the day, it’s all about convenience.… Read More

Starbucks isn’t just known for its killer cup of joe, but its distinctive interior ambiance which sparked a new coffee shop craze across the country and helped turn the company into a household name.

Still, even as one the most iconic brands in the world, Starbucks has been challenged to rethink the store model that once worked so seamlessly and naturally for its customers, and come up with fresh and novel ways to bridge the gap between its brick-and-mortar services and consumers’ new digital demands.… Read More