IN LINE: The strategy behind Pure Hockey’s physical stores aligns with its e-commerce site

FITS LIKE A GLOVE: Pure Hockey is well-suited for its new location at a Kimco center

Finding the right location for your business is one of the most important decisions any retailer makes. For Pure Hockey, that decision meant moving its flagship store from Berlin, Mass., onto the same road as the New England Sports Center (NESC) in Marlborough, Mass.… Read More

The National Retail Federation released its Valentine’s Day 2014 shopping forecast last week, predicting total spending to reach $17.3 billion. The average person is expected to spend $133.91 on the holiday this year, up slightly from $130.97 last year.

The NRF has also said that consumers will be “frugal with their budgets,” underscoring the importance of strategic promotions and deals this Valentine’s Day.Read More

MARKETING CHOPS: Novilhos’ Valentine’s Day marketing approach has meat

MARKETING CHOPS: Novilhos’ Valentine’s Day marketing approach has meat

The marketing team at Novilhos Brazilian Steakhouse has an appetite for cross promotions this Valentine’s Day, and the approach is serving up short-tail and long-tail business benefits for the Kimco tenant. Not only are diners from around the Bellevue, Wash., area jumping to reserve tables for Feb.… Read More

Shop Small Today’s guest post comes to us from Bruce D. Sanders, Ph.D., SPHR, consumer psychologist, retail consultant, and author. He shares some Small Business Saturday advice as we head into this year’s event on Nov. 30.

For more help, visit Small Business Saturday’s website, where you’ll find a variety of Shop Small logos, printable signage, email templates, small business success stories, and other marketing resources to help you promote your store and event.Read More