Getting customers through the door is half the battle. So what are businesses doing to attract customers to their shops? A recent trend shows retail chains hosting events to entice customers and boost sales. These in-store events vary by store and brand but they all have the same goal in mind–get the consumer in the store and keep them there.… Read More

RED OR WHITE: Customers sample wine from my sister-in-law at Giant in Vienna, Va.

RED OR WHITE: Customers sample wine from my sister-in-law at Giant in Vienna, Va.

As an only child, I spent Christmases thanking well-meaning relatives for board games that would never be opened. Monopoly is a hard game to play alone.

Thankfully, my extended family grew when I got married, and holidays have gotten much livelier.… Read More

TANKED: The new 17-foot fish tank draws big crowds to Latham Farms

Store layout and design play an important role in attracting consumers in the retail industry, but what is it exactly that reels in customers and keeps them coming back for more?… Read More

Hear that? That’s the sound of retailers across the country catching their second wind for the big holiday shopping finale. As you’ve probably already read, consumers spent $11.4 billion on Black Friday, $52.4 billion over Black Friday weekend, and $1.25 billion on Cyber Monday — all record numbers.… Read More

Shop Small Today’s guest post comes to us from Bruce D. Sanders, Ph.D., SPHR, consumer psychologist, retail consultant, and author. He shares some Small Business Saturday advice as we head into this year’s event on Nov. 30.

For more help, visit Small Business Saturday’s website, where you’ll find a variety of Shop Small logos, printable signage, email templates, small business success stories, and other marketing resources to help you promote your store and event.Read More