About one in two Americans will be celebrating Halloween this year, or 158 million people, according to the National Retail Federation. They’ll be spending an estimated $6.9 billion on costumes, candy, decorations, and other festive goods.

But as with every Halloween, some costumes will be more popular than others.… Read More

There’s one thing that comes back to life every Halloween — and I don’t mean zombies, ghosts, or goblins. I’m talking about the Halloween pop-up store. This year, temporary Halloween shops should perform well, with consumers expected to spend $8 billion on the holiday, according to the NRF’s 2012 Halloween consumer spending survey conducted by BIGinsight.… Read More