After introducing Google Business Photos in 2011, Google has expanded its suite of services to help increase business owners’ visibility. Google My Business is the newest free feature to help business owners manage their interactions with customers. The goal of this new service is to allow shoppers and consumers to find shop details at any time, on any device.… Read More

Social media marketing has grown in leaps and bounds over the past several years, and it can be easy for small shop owners to feel like they’re struggling to keep up with the advancements. Small shop owners often have strict budgets that afford little room to experiment with all encompassing social media strategies and other efforts where risk might seem high and reward is unclear.… Read More