While internet shopping certainly offers its perks, sometimes you just can’t beat the in-store experience.
Internet retailers seem to be realizing this too, as more and more online-only companies begin to launch test stores in cities around the country. Amazon opened its first physical book store in 2015, with a second location planned for Manhattan later this year.… Read More
You may have heard the word “webrooming” buzzing through the retail industry lately. But if you still don’t know what it means, you aren’t alone. Unlike showrooming, where consumers shopping in a store look online for more info — or more competitive prices — on a product, recent studies suggest that the newest trend among shoppers is to gather web intelligence before heading to the nearest shop to make their purchase.… Read More