The definition of “luxury” has taken quite a few turns within the past several years. The digital age has given Apple and Tesla the same “luxury” stamp as high-end fashion brands like Louis Vuitton and Armani. There’s technological luxe, which encompasses the latest top-of-the-line gadgets, and there’s classic luxe, which evokes the plush leather accessories, expensive materials, and exclusivity of traditional luxury brands.… Read More

Consumers are interacting with their favorite brands differently than ever before. Have a customer service complaint? Write a tweet. See a fun fashion trend? Like it on Instagram. Want to order food? There’s an app—and an emoji!—for that.

But what central theme ties these actions together?… Read More