News & Trends

Retailers show their back-to-school spirit on social media

Posted by: Jen Maisch Jen Maisch
on August 24, 2016

Yes, it’s already here. Kids and college students are heading back to school, and retailers are offering up deals on supplies for students and teachers alike. This is the second biggest season for retailers, trailing only behind the winter holidays. Back-to-school shopping is estimated to generate a total of $75.8 billion for retailers this year—that’s 55 percent growth over the past 10 years, and brings the average total spending per household to a whopping $674!

See how some of our favorite retailers are celebrating the lucrative back-to-school season on social media:

Flamingo sighting! Be cool when #SchoolHappens with sizzling supples. Shop link in bio!

A photo posted by Staples (@staples) on

Create a familiar space in a brand new place! Come to #PartyCity for all of their #dorm decorating needs!

A photo posted by Party City (@partycity) on


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