News & Trends

A sweet retail story this Valentine’s Day

Posted by: Jen Maisch Jen Maisch
on February 9, 2015

This Valentine’s Day the average romantic is expected to spend $142.31 on flowers, jewelry, apparel, candy, and more for their sweetheart, up nearly $10 from $133.91 last year, according to The National Retail Federation’s Valentine’s Day Consumer Spending Survey. This year’s findings also revealed that total spending is expected to reach an all-time survey high of $18.9 billion in 2015. And it’s not just couples that will enjoy being showered with gifts. Pets will be pampered too as people gear up to spend an estimated $703 million on gifts for their animals.

For retailers, holidays like these serve as a perfect opportunity to engage with customers in a fun and creative way. So how are brands doing that today? We took to social media once again to get a taste for how retailers are helping shoppers find the perfect holiday treats and surprises. Here’s a look at just some of what we found.

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