News & Trends

Social media roundup: How retailers are taking advantage of the World Cup

Posted by: Jen Maisch Jen Maisch
on July 10, 2014

With the World Cup down to the final game, there’s no doubt that Americans have soccer fever. More than 21 million people tuned into the U.S. vs. Belgium game, and even though the U.S. team  is out, there’s no sign of the World Cup’s popularity waning.

Many sports retailers stocked up on FIFA gear in anticipation of the soccer frenzy, so we wanted to find out what they and our other tenants are doing to celebrate on social media. We browsed our tenants’ Facebook, Twitter, and Instagram accounts to see how they are celebrating the World Cup—check them out below.





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