News & Trends

Halloween costume trends take shape for retailers

Posted by: Jen Maisch Jen Maisch
on October 7, 2013

About one in two Americans will be celebrating Halloween this year, or 158 million people, according to the National Retail Federation. They’ll be spending an estimated $6.9 billion on costumes, candy, decorations, and other festive goods.

But as with every Halloween, some costumes will be more popular than others. We got a sense of some Halloween costume trends when we asked shoppers at Kimco’s Suburban Square shopping center what they are planning to be for Halloween this year. We heard a full range of responses, from the traditional to the trendy.

Take a look at what’s top of mind for some kids, adults, college students — and yes, even dogs. (In fact, the NRF predicts 22 million people will spend an estimated $330 million to dress up their furry friend for Halloween.)

Suburban Square, located in Ardmore, Pa., is also preparing for the holiday, and will be hosting a Halloween event on Oct. 26 as part of its community engagement efforts. Shoppers can trick-or-treat at the center’s retailers, pick up Halloween goodie bags, and get glow-in-the-dark bracelets.

Some of what we heard from Suburban Square shoppers aligns with costume trend predictions we’re seeing from retailers. For instance, Spirit Halloween’s top 10 costume trends for 2013 includes a variety of classic and new characters:

  • Superheroes, including Batman; Superman; Spider-Man; and The Avengers, such as Iron Man
  • The Walking Dead
  • Disney Junior characters from popular shows, such as “Doc McStuffins,” “Sofia the First,” and “Jake and the Never Land Pirates”
  • Cartoon Network’s “Adventure Time” and “Regular Show”
  • Monster High online games
  • Disney Princesses, including new characters, such as Princess Merida from “Brave,” and classics, such as Cinderella
  • Teenage Mutant Ninja Turtles
  • Day of the Dead
  • Toy Story
  • Pirates

A major factor that often impacts Halloween spending is the day of the week the holiday falls. Halloween is on Thursday this year, which, according to Spirit Halloween, bodes well for sales. Some consumers will want more than one costume to celebrate throughout the long weekend. Like last year, Kimco has several temporary leases with Spirit Halloween, and we’ll continue to watch together how Halloween shopping trends take shape in the coming weeks. What are you seeing among consumers’ Halloween shopping behavior so far?

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