Properties & Leasing

How Clotheshorse Anonymous is keeping its designer consignment shop in fashion in Dallas

Posted by: Doug Schooley Doug Schooley
on May 7, 2012
DEALS ON HEELS: A strappy Yves Saint Laurent heel for sale at Clotheshorse Anonymous

DEALS ON HEELS: A strappy Yves Saint Laurent heel for sale at Clotheshorse Anonymous

“Hunt. Gather. Recycle.” That’s the motto for designer consignment shop and Kimco tenant Clotheshorse Anonymous, located in Kimco’s Preston Forest Village shopping center in Dallas. The retailer’s maxim reflects the consignment shop boom of recent years, driven by the increasing number of consumers seeking discounted, quality fashions, while also cashing in on their new or gently used clothing.

But Clotheshorse Anonymous put an upscale twist on the consignment shop business by focusing on high-end, designer couture. As a result, fashion-forward, money-smart women are flocking to Clotheshorse Anonymous to “shop and drop” designer clothes, shoes, and accessories. The retailer now has some 25,000 consigners in its fast-growing network.

COUTURE CULTURE: Kimco tenant Clotheshorse Anonymous takes a high-end approach to consignment clothing in Dallas

COUTURE CULTURE: Kimco tenant Clotheshorse Anonymous takes a high-end approach to consignment clothing in Dallas

Much of the retailer’s success can be attributed to its ideal location. Preston Forest Village sits in the prestigious North Dallas area of The Metroplex, which has one of the highest per capita incomes for the area. The center’s location at the corner of Preston Road and Forest Lane has long been known as one of the most dominant intersections in all of Dallas-Fort Worth.

However, location usually isn’t the only element required to creating a high-growth retail business. We wanted to know more about the retailer’s secrets to success. So we grabbed a mic and digital recorder, and interviewed Julie Hogg, who handles PR, social media, and advertising for Clotheshorse Anonymous. Julie revealed some insights into how to carve a new niche in a seemingly tired or commoditized market, and how to keep your business fresh year after year. You can tune in to our podcast here:

Or, use the time code index to click ahead to certain parts.

STYLE SIGHTING: These Armani Exchange eye glasses have a brand new owner!

STYLE SIGHTING: These Armani Exchange eye glasses have a brand new owner!

  • 0:43 Overview of Clotheshorse Anonymous
  • 1:03 Why the retailer’s founders opened Clotheshorse Anonymous in Dallas, and why they moved the store to Kimco’s shopping center four years ago
  • 1:59 Store data points: size, number of employees, demographics of customer base
  • 2:40 How Clotheshorse Anonymous’ consignment process works
  • 3:40 Types of clothing Clotheshorse Anonymous is looking for to stay on trend
  • 4:46 How Clotheshorse Anonymous ensures it’s stocked with clothing and accessories its customers desire
  • 5:32 How Clotheshorse Anonymous has shaped its shopping experience around its customers
  • 6:26 Local and national events that Clotheshorse Anonymous attends to market its store
  • 7:00 How Clotheshorse Anonymous decorates its storefront to draw customers
  • 9:19 Clotheshorse Anonymous’ perspectives on the major trends driving the consignment shop business

    FASHION FINDER: A Clotheshorse Anonymous shopper spots a designer coat to add to her wardrobe

    FASHION FINDER: A Clotheshorse Anonymous shopper spots a designer coat to add to her wardrobe

You can also listen to the podcast on your computer or save it to your MP3 player to listen to it on the go. Just right-click our Clotheshorse Anonymous podcast link, and click “save link as” to save the podcast to your computer.

If you’re more of a reader than a listener, you can read our Clotheshorse Anonymous transcript here.

And lastly, during our interview we mentioned Clotheshorse Anonymous’ Facebook page. We wanted to give you the link so you can see how the retailer is using Facebook to build its fans and promote its business. Also check out the Clotheshorse Anonymous blog and Twitter for a look at its other social media programs.

 

 

 

 


This has been an installment of StoreFront, an interview series with leaders of successful retail businesses. For more interviews, visit the StoreFront page. To learn how you can be featured, email us. We’d love to hear from you.

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